This Cookie Policy describes how G2.com (“G2” or “we”) uses cookies and similar technologies to enhance your experience on the Site (as defined in the Terms of Use), secure your account, monitor site usage, and deliver relevant advertising.
Personalization, analytics and marketing cookies (detailed below) are optional, and you can modify your settings for these categories at any time.
1. COOKIE DEFINITIONA cookie is a small text file placed on your device that helps us recognize you and remembers your preferences on the Site. Cookies may also be set by third-party websites or services that provide content on the page you’re visiting. We collaborate with various partners for advertising, marketing, and analytics, which are detailed in our Advertising section.
2. TYPES OF COOKIES USED BY G2G2 uses the following types of cookies:
| Source | Purpose | Retention Period |
|---|---|---|
| G2.com | Account authentication and functionality. | 13 months |
| Osano | Provision of our cookie banner. | 6 months or 1 year, depending on location |
| Cloudflare | Cloudflare tools are used to protect our site from security threats. | 12 months |
| New Relic | New Relic is used for error tracking. | Session |
| Source | Purpose | Retention Period |
|---|---|---|
| G2.com | We use session identifiers to show you relevant content on our Site. | 12 months |
| G2.com | Name, email and company information is stored when you fill a form so you do not have to fill it again. | 12 months |
| Geolocation, device and IP address are collected for authentication when you choose to log in with your LinkedIn account. | 6 hours to 2 years | |
| Vidyard | We use Vidyard to display video reviews on our Site. | Session/2 years |
| Intercom | We use Intercom to provide support and feedback on our Site. | 7 days |
| Geolocation and device is collected when you choose to share with Twitter. | 7 days |
These cookies are used for the following purposes:
| Source | purpose | Retention Period |
|---|---|---|
| DoubleClick | These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. | 2 years |
| These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. | 180 days | |
| ownerIQ | These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. | 15 days |
| SiteScout | These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. | 1 month/1 year |
| Tapad | These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. | 2 months |
| These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. | 90 days | |
| Salesforce DMP | These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. | 180 days |
| Centro | These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. | 1 month/1 year |
| JD Power | These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. | 1 month/1 year |
| Hubspot | These types of cookies are for identifying your preferences so we can personalize our marketing emails. Information collected includes your visits to our Site, geolocation, device type, and IP address. | Session/10 years |
| NextRoll | These types of cookies are for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. | 12 months |
| Demandbase | These types of cookies are for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. | 13 months |
| Extole | These types of cookies are for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. | 12 months |
| The Trade Desk | These types of cookies are for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. | 12 Months |
We ask your opt-in consent for certain analytic cookies that collect some type of personal data. In any case, you can opt-out of these cookies at any time and carry on browsing normally. The following data is collected:
| Source | Personal data collected | Retention Period |
|---|---|---|
| These cookies are used to collect website statistics and track conversion rates. No personally identifiable information is collected. | 1 month/180 days | |
| Google Analytics | We use Google Analytics in certain markets to generate statistical data on how our visitors use our Site. We use IP masking to ensure that no personally identifiable information is collected. | Session/2 years |
| Segment | We use Segment to better understand users’ interaction with our Site. Information collected includes device type and IP address. | |
| Delighted | We use Delighted to track Buyer and Seller NPS. We use information previously collected by G2 including name and email to better analyze this data. | |
| Demandbase | We use Demandbase to better understand users’ interaction with our Site. Information collected includes an identifier, visitor activity, session time and count, and sometimes your geolocation, device type, and IP address. | 13 months |
| FullStory | We use FullStory to better understand users’ interaction with our Site. Information collected includes visitor activity and usage patterns, session time and count, product and vendor data, and sometimes your geolocation, device type, and IP address. |
To use Global Privacy Control opt-out preference signals, please follow the instructions here.
5. CONTACT G2If you have questions or concerns regarding our use of cookies you can contact us at privacy@g2.com.