Cookie Policy

This Cookie Policy describes how G2.com (“G2” or “we”) uses cookies and similar technologies to enhance your experience on the Site (as defined in the Terms of Use), secure your account, monitor site usage, and deliver relevant advertising.

Personalization, analytics and marketing cookies (detailed below) are optional, and you can modify your settings for these categories at any time.

1. COOKIE DEFINITION

A cookie is a small text file placed on your device that helps us recognize you and remembers your preferences on the Site. Cookies may also be set by third-party websites or services that provide content on the page you’re visiting. We collaborate with various partners for advertising, marketing, and analytics, which are detailed in our Advertising section.

2. TYPES OF COOKIES USED BY G2

G2 uses the following types of cookies:

Session Cookies: Temporary cookies that are deleted when you close your web browser.
Persistent Cookies: Cookies that remain on your device until they expire or are manually deleted.
First-Party Cookies: Cookies that are set by us.
Third-Party Cookies: Cookies set by third-parties that access the collected information.

3. HOW G2 USES COOKIES

Necessary: These cookies may not be opted out of and are automatically placed on your device when you visit the Site. These cookies are necessary for the following purposes:

Source	Purpose	Retention Period
G2.com	Account authentication and functionality.	13 months
Osano	Provision of our cookie banner.	6 months or 1 year, depending on location
Cloudflare	Cloudflare tools are used to protect our site from security threats.	12 months
New Relic	New Relic is used for error tracking.	Session
DataDome	DataDome tools are used to protect our site from security threats.	12 months

Personalization:These cookies are used to offer you a personalized site experience and you may opt-out of these cookies at any time. The cookies are used for the following purposes:

Source	Purpose	Retention Period
G2.com	We use session identifiers to show you relevant content on our Site.	12 months
G2.com	Name, email and company information is stored when you fill a form so you do not have to fill it again.	12 months
LinkedIn	Geolocation, device and IP address are collected for authentication when you choose to log in with your LinkedIn account.	6 hours to 2 years
Vidyard	We use Vidyard to display video reviews on our Site.	Session/2 years
Intercom	We use Intercom to provide support and feedback on our Site.	7 days
Twitter	Geolocation and device is collected when you choose to share with Twitter.	7 days

Advertising:These marketing cookies allow us and our partners to deliver targeted content to you. We request your consent to use these cookies, and you can also opt-out of these cookies at any time.

These cookies are used for the following purposes:

Source	purpose	Retention Period
DoubleClick	These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address.	2 years
LinkedIn	These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address.	180 days
ownerIQ	These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address.	15 days
SiteScout	These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address.	1 month/1 year
Tapad	These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address.	2 months
Facebook	These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address.	90 days
Salesforce DMP	These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address.	180 days
Centro	These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address.	1 month/1 year
JD Power	These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address.	1 month/1 year
Hubspot	These types of cookies are for identifying your preferences so we can personalize our marketing emails. Information collected includes your visits to our Site, geolocation, device type, and IP address.	Session/10 years
NextRoll	These types of cookies are for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address.	12 months
Demandbase	These types of cookies are for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address.	13 months
Extole	These types of cookies are for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address.	12 months
The Trade Desk	These types of cookies are for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address.	12 Months

Analytics: These cookies are used to identify and fix errors, understand Site usage and performance, research and test different features, and analyze how visitors arrive at and use our Site.

We ask your opt-in consent for certain analytic cookies that collect some type of personal data. In any case, you can opt-out of these cookies at any time and carry on browsing normally. The following data is collected:

Source	Personal data collected	Retention Period
Google	These cookies are used to collect website statistics and track conversion rates. No personally identifiable information is collected.	1 month/180 days
Google Analytics	We use Google Analytics in certain markets to generate statistical data on how our visitors use our Site. We use IP masking to ensure that no personally identifiable information is collected.	Session/2 years
Segment	We use Segment to better understand users’ interaction with our Site. Information collected includes device type and IP address.
Delighted	We use Delighted to track Buyer and Seller NPS. We use information previously collected by G2 including name and email to better analyze this data.
Demandbase	We use Demandbase to better understand users’ interaction with our Site. Information collected includes an identifier, visitor activity, session time and count, and sometimes your geolocation, device type, and IP address.	13 months
FullStory	We use FullStory to better understand users’ interaction with our Site. Information collected includes visitor activity and usage patterns, session time and count, product and vendor data, and sometimes your geolocation, device type, and IP address.

4. GLOBAL PRIVACY CONTROL

To use Global Privacy Control opt-out preference signals, please follow the instructions here.

5. CONTACT G2

If you have questions or concerns regarding our use of cookies you can contact us at privacy@g2.com.