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This Cookie Policy describes how G2.com uses cookies and other technologies to provide you with the best possible experience on the Site, keep your account safe, track and understand usage of the Site, and show you relevant advertising.

We use cookies for a variety of purposes. Essential cookies are used for authentication, to provide basic site functionality, and for security; these cookies are placed automatically on your device when you visit our Site, and you cannot opt out of these cookies. Personalization cookies are used to record your preferences and to enable certain features. Analytics cookies are used to help us understand how you use our site, and how our site is performing. Marketing cookies help us, and our partners, deliver relevant and targeted content to you. Personalization, analytics and marketing cookies are all optional, and you can adjust your cookie settings for these categories at any time.

What is a cookie?

A cookie is a small text file placed onto your device that helps us recognize you on the Site and remembers your preferences. Cookies may also be set by other websites or services that run content on the specific page you’re visiting. We work with various partners for advertising, marketing, and analytics (“G2.com Partners”), and you can learn more about these partners in our Advertising section.

What types of cookies does G2 use?

G2.com uses “session cookies” and “persistent cookies.” Session cookies are temporary cookies that are erased when you close your web browser. A persistent cookie remains on your device until it expires or until you manually delete it. We also use “first-party cookies” – cookies that are set by us – and “third-party cookies” or requests that allow other organizations to have access to the information collected.

How does G2 use cookies?

Cookies are used to help us understand how our Site is being utilized, to recognize you when you visit our Site, remember your preferences, and to allow us to bring you relevant advertising.

Essential

These cookies are necessary for the maintenance and security of our Site, and you cannot opt out of them.

Source Purpose Retention Period
G2.com Account authentication and functionality. 13 months
Osano Provision of our cookie banner. 6 months or 1 year, depending on location
Cloudflare We use Cloudflare tools to protect our site from security threats. No personal data is collected. 13 months
New Relic We use New Relic for error tracking. Session
Personalization

We use these cookies to offer you a personalized site experience, but you can opt-out of these cookies at any time.

Source Purpose Retention Period
G2.com No personal data is collected. We use session identifiers to show you relevant content on our Site 13 months
G2.com Name, email and company information is stored when you fill a form so you don’t have to fill it again 13 months
LinkedIn Geolocation, device and IP address is collected for authentication when you choose to log in with your LinkedIn account 6 hours to 2 years
Vidyard We use Vidyard to display video reviews on our Site. Session/2 years
Intercom We use Intercom to provide support and feedback on our Site 7 days
Twitter Geolocation and device is collected when you choose to share with Twitter 7 days
Advertising

We request your consent to use these cookies, and you can also opt-out of these cookies at any time.

These cookies help us serve relevant ads to you more effectively.

Data we collect for advertising purposes includes usage of the site, IP address or mobile device location information (but only to the extent you have enabled location tracking on your device), and may include information from the G2.com Partners we use to help deliver relevant ads to you.

For information about how you can opt out of receiving targeted advertising from many third-party providers, please visit the Digital Advertising Alliance's website.

Source purpose Retention Period
DoubleClick These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. 2 years
LinkedIn These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. 180 days
ownerIQ These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. 15 days
SiteScout These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. 1 month/1 year
Tapad These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. 2 months
Facebook These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. 90 days
Salesforce DMP These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. 180 days
Centro These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. 1 month/1 year
JD Power These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. 1 month/1 year
Hubspot These types of cookies are for identifying your preferences so we can personalize our marketing emails. Information collected includes your visits to our Site, geolocation, device type, and IP address. Session/10 years
NextRoll These types of cookies are for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. 12 months
Demandbase These types of cookies are for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. 13 months
Extole These types of cookies are for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. 12 months
The Trade Desk These types of cookies are for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. 12 Months
Analytics

These cookies are used to identify and fix errors, understand how visitors use our Site, research and test different features, and analyze how visitors arrive at and use our Site.

We ask your opt-in consent for certain analytic cookies that collect some type of personal data. The rest of the analytic cookies do not collect any personally identifiable information, but are necessary for us to understand how visitors interact with our Site and to be able to optimize our Site and licensed content. In any case, you can opt-out of these cookies at any time and carry on browsing normally.

Source Personal data collected Retention Period
Google These cookies are used to collect website statistics and track conversion rates. No personally identifiable information is collected. 1 month/180 days
Google Analytics We use Google Analytics in certain markets to generate statistical data on how our visitors use our Site. We use IP masking to ensure that no personally identifiable information is collected. Session/2 years
Segment We use Segment to better understand users’ interaction with our Site. Information collected includes device type and IP address.  
Delighted We use Delighted to track Buyer and Seller NPS. We use information previously collected by G2 including name and email to better analyze this data.  
Demandbase We use Demandbase to better understand users’ interaction with our Site. Information collected includes an identifier, visitor activity, session time and count, and sometimes your geolocation, device type, and IP address. 13 months
FullStory We use FullStory to better understand users’ interaction with our Site. Information collected includes visitor activity and usage patterns, session time and count, product and vendor data, and sometimes your geolocation, device type, and IP address.  

Global Privacy Control

G2.com takes your privacy and preferences very seriously, and we will not sell or share your personal information if you have a GPC enabled.

Contact

We will keep working on providing more choices and information on our privacy practices, but if you have questions or concerns regarding our use of cookies you can contact us at:

privacy [at] g2.com

Last Updated: Jan 10, 2023

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