.png?width=32&height=32&name=Subtract%20(6).png){kind=small}
G2 Privacy Policy
Last updated on November 5, 2026.
This Policy explains how G2.com, Inc. (together with its affiliates, “G2”), handles personal data in connection with your business and professional interactions with G2.com, Capterra.com, SoftwareAdvice.com, GetApp.com, regional versions of those sites, and other G2 websites, applications, services and related communications, including emails, calls, and texts (collectively, “Service”). The terms “you” or “your” refer to the business professional accessing or using the Service.
Your privacy rights may vary based on where you reside or are located. These additional disclosures (“Privacy Supplements”) are incorporated herein, supplement and should be read alongside this Policy:
California: See California Privacy Disclosure
European Economic Area, United Kingdom, or Switzerland (“EEA+”): See EEA+ Privacy Disclosure and Data Privacy Framework Notice
See Applicant Privacy Disclosure for information collected in connection with recruitment and applications to work with G2.
G2 may update this Policy and Privacy Supplements from time to time, effective when posted. You must immediately stop accessing and using the Service if doing so violates applicable law. The practices described in this Policy are subject to applicable privacy laws and your choices.
1. Collection. G2 collects personal data from you, partners (such as for syndication and integration) and third-party login providers (such as LinkedIn), and automatically through cookies and similar technologies as described in the Cookie Policy. G2 may collect:| Category | Details |
|---|---|
| Contact + profile | Name, email, phone number, photo, and other personal data you provide |
| Professional | Job title, employer, and employment history |
| Software | Products/services used, purchased or considered, and related preferences |
| Device + browser | IP address, cookie and device identifiers, operating system, browser, screen resolution and language settings |
| Usage + interaction | Searches, pages viewed, interactions with the Service and third-party platforms, and visit dates, times, time zones and duration |
| Geography | Approximate geographic location |
| Content + communications | Reviews, comments, photos, videos, audio, chatbot conversation and other information you provide |
| Inferences | Interests and preferences inferred from your activity |
| Account credentials | Login information, including passwords |
| Purpose | Details |
|---|---|
| Operate + personalize | Provide services, create and manage accounts, remember preferences, publish content, and provide features and recommendations |
| Respond + Connect | Answer questions, fulfill requests, and connect you with providers |
| Analyze + improve | Analyze usage, research, test features, fix errors, improve functionality and AI-systems, and obtain feedback |
| License reviews + provide insights | License reviews, and provide insights to businesses regarding market and competitive landscape |
| Communicate + advertise | Send transactional and marketing messages, obtain feedback, and deliver and measure advertising, including emails, calls, and texts |
| Security + legal compliance | Authenticate users, prevent and investigate fraud and unlawful activity, protect rights and security, meet legal obligations, and establish, exercise, or defend legal claims |
| Corporate transactions | Evaluate or complete mergers, acquisitions, divestitures, reorganizations, or bankruptcy proceedings |
| party | Details |
|---|---|
| Recipients you choose | Software and service providers, social networks, and others who you ask G2 to share with |
| Customers + business partners | Businesses that license reviews or receive customer, product-interest or market insights, including partners (such as for syndication and integration) |
| Service providers | Companies supporting hosting, security, customer support, analytics, marketing, and other Site operations |
| Advertising partners | Advertising networks, platforms and other partners that deliver and measure advertising |
| Transaction participants | Prospective and actual buyers, successors, and advisers involved in transactions |
| Authorities + legal recipients | Courts, regulators, law enforcement, advisers, and others where necessary to comply with law or protect rights, safety, and security |
Providers you ask to hear from and entities that have licensed reviews act as independent controllers of personal data and handle it under their own privacy notices and for their own purposes.
G2 may receive payment or other value for leads, licensing reviews, or insights. Certain disclosures may constitute a sale, sharing, or targeted advertising under applicable privacy laws. See Section 5 for opt-out methods and the California Privacy Disclosure for the applicable categories and purposes.
4. User Content. Personal data in your profile details and content may identify you or link you to your account. Where available, anonymous reviews limit public attribution but are not anonymous to G2 (and its service providers, as applicable), and the content may still identify you. Request anonymization or deletion using the details in Section 10. Others may already have saved or republished your content prior to anonymization or deletion.
5. Privacy Rights and Choices. Depending on applicable law, you may have rights under applicable privacy laws. Submit requests by contacting G2 using the details in Section 10. G2 may request information reasonably needed to verify identity or authority, where applicable. Manage cookies and available opt-outs using the privacy preferences tool on the website you are visiting. See the Cookie Policy for details, including how to use recognized opt-out signals. To stop marketing communications use the unsubscribe link or opt-out instructions.
For rights applicable in California and EEA+, see the California Privacy Disclosure and EEA+ Privacy Disclosure, respectively, which explain rights and how to exercise them.
6. International Transfers. Personal data is stored by G2 on servers in the United States and may also be processed in other countries where G2, its service providers and licensees may operate. These countries may provide fewer protections for personal data than your country. See EEA+ Privacy Disclosure and Data Privacy Framework Notice for additional details.
7. Security G2 uses administrative, technical, and physical safeguards to protect personal data. No method of transmission or storage is completely secure. Provide personal data at your own risk.
8. Data Retention. G2 retains personal data for as long as needed for the purposes described in this Policy, considering the nature of the data, your relationship with G2, and applicable legal requirements. You may request deletion at any time, subject to applicable exceptions. Cookie, similar technology and tracking retention periods are described in the Cookie Policy. Additional periods may be needed to comply with laws, establish or defend legal rights, and complete archiving, backup, and deletion processes.
9. Age Limits. The Service is intended for business professionals aged 18 and older. Individuals under 18 must not use the Service or provide personal data. G2 does not knowingly collect or share personal data from individuals under 18. If G2 learns that it has collected such data, G2 will delete it as soon as reasonably possible, subject to applicable law. Contact G2 if you believe it has collected such information.
10. Contact.
G2.com, Inc., Attention: Data Protection Officer, 100 S. Wacker Drive, Suite 600, Chicago, IL 60606, USA