From Discovery to Decision: New Solutions to Win More Buyers

Thursday, Aug. 21 @ Noon ET

Register now
Register now
  • Marketing Solutions
    Products
    • Profiles

      Build your brand and capture demand.

    • Buyer Intent

      Find customers primed to purchase.

    • Reviews

      Get feedback and inspire buyer confidence.

    • Content Marketing Subscription

      Drive demand with licensed G2 Reports.

    • Market Intelligence

      Make data-driven decisions with insider intel.

    Solutions
    • G2 for Marketing
    • G2 for Sales
    • G2 for Services
    Get Started with G2
    • Create a Profile

      List your product or service on G2 and get your name in front of millions.

    • Claim Your Profile

      Take control of your company’s profile to start building brand and demand.

  • Integrations
    By Objectives
    • Optimize ABM

      Define audiences and target key accounts.

    • Harness Sales Intelligence

      Find decision makers who are ready to buy.

    • Identify Market Demand

      Find customers looking at you and your competitors.

    • Engage Customers

      Connect with customers when they interact with your product.

    • Build Pipeline

      Make it easier for prospects to find you outside G2.

    • For Developers

      Use our Developer Portal to test API data.

    • See all integrations
    By Integration Type
    • Buyer Intent
    • Review Collection
    • Syndication
    • Content
    Partner with G2

    Join the thousands of vendors who work with G2 and enhance your strategies in a snap. Learn more

  • Customer Stories
  • Customer Stories
    Reducing cost per lead
    • ZoomInfo

      Increases conversion and lowers CPL by 27%.

    • Metadata.io

      Activates G2 Buyer Intent and lowers CPL by 42%.

    • Impact.com

      Cuts CPL in half while improving conversion rate.

    Boosting Pipeline Generation
    • Salesloft

      Power of customer voice to drive 1M in pipeline.

    • Demandbase

      Qualifies $3.5 million in pipeline in a single quarter.

    • BetterCloud

      Sees an 81% increase in deal size.

    Building brand and trust
    • Reputation

      Sees 174% increase in ARR.

    • Relayto

      Establishes market leader position in their category.

    • Siemens

      Gained a competitive and presence advantage.

    G2 customer stories

    G2 customers are delivering impact and leveling up their credibility. Get inspired by their stories.

    Explore all customer stories What customers are saying about G2

    769 reviews

  • Resources
    Learn G2
    • Resource Hub

      Our collection of content so you can thrive on G2.

    • G2 University

      On-demand certs for marketing and sales.

    • Webinars

      Learn from the experts. Sell more, grow more.

    • Learn Hub

      Keep a finger on the tech pulse.

    Research
    • Research Hub

      Content you need to make better technology decisions.

    • Our Analysts

      Over 30 analysts across industries and sectors.

    • Research Insights

      From cloud, ERP, HR, AI, and more.

    • Our Reports

      Info to solve your real-world business problems.

    • Research Methodology

      A robust method to bring transparency to B2B buying.

    • Documentation

      Browse G2 product documentation, tutorials, and latest releases.

    Download latest reports
    • 2025 Software Buyer Behavior Report

      AI now means Always Included.

    • G2 Grid & Index Reports

      Discover high performing and top software across G2 cateogries.

    • 2024 Trends

      G2 analysts lay out the industry trends you need to know to ride change to growth.

    • See all reports
  • Pricing
  • Company
    Join Us
    • Careers

      Find your next career peak with us.

    • Our Commitments

      We’re creating a place where every you can be you.

    • Life @ G2

      Read how our values come together at work.

    • Locations

      Work in personalized and flexible ways.

    • Teams

      Join a team where growth happens together.

    • G2 Story
    • G2 News
    • G2 Culture
    • G2 Gives
    • G2 Philanthropy
    Connect with us
    • Contact Sales

      Have your sales questions answered.

    • Troubleshoot Your G2 Profile

      Commonly asked questions and answers get you on your way fast.

    • Create a Profile

      Set up your profile and put yourself in front of millions.

    • More ways to connect
  • Get Started
    • Create a Profile

      Set up your profile and put yourself in front of millions.

    • Success with G2

      Take your brand up-and-to-the-right in record time.

    • Claim Your Profile

      Generate brand awareness and capture demand.

  • Request a demo
Request a demo
Contact us

G2 Profile - Free

SERVICE DESCRIPTION

as referenced in the Master Service Agreement


A Free Plan for the G2 Profile grants access to features that may grow brand awareness, build trust and credibility.

What You Get

  • Two profile Admins
  • Use awarded G2 Badges (earned based on customer reviews)
  • Add Product Info, Features, Pricing Details, Screenshots, & Value & Ethics
  • Ability to collect leads (up to four per month for software; one per month for G2 Services Profile)

How You Can Use It 

A G2 Profile may represent a current business-to-business software, service, or open-sourced project that is generally available in the market. The G2 Profile may be available for a Software Product, a Service Offering, a Product Suite, or a Company Profile.1 The most current inclusion methodology (located at https://research.g2.com/methodology/categorization2).

G2 Profiles are categorized into at least one category based on the functionality of the software or service, i.e., the product’s features, and not based on what it is used for or who uses it. G2 will update categorization based on our methodology (located at https://research.g2.com/methodology/categorization).

If Client has earned a G2 Badge, Client may republish the badge on Client’s website, provided that such republication contains a backlink to the G2 page for Client’s applicable product or service. Client may not alter, abridge, or otherwise modify the badge in any manner. For example, Client may not alter the colors of the badge to match its brand guidelines. Client may also republish and share the aggregated Star Rating of the applicable product(s) and/or service(s) on the G2 Site, provided Client provides a backlink to the applicable profile page on G2.com and attributes the Star Rating to G2 as follows: “Source: G2.com, Inc.” 

Except as expressly permitted herein, G2 grants no license or right to Client to republish, share, duplicate, abridge or otherwise modify any G2 Content.  “G2 Content” means the website(s) owned and operated by G2, reviews, reports, derivative works, and anything provided by G2 in connection with the Services:

  • Badges: If Client has earned a G2 Badge, Client may republish the badge, provided that all such digital republication contains a backlink to the G2 page for Client’s applicable product or service. However, Client may not alter, abridge, or otherwise modify the badge in any manner. For example, Client may not alter the colors of the badge to match its brand guidelines.
  • Star Rating: Client may republish and share the aggregated Star Rating of Client’s applicable product(s) and/or service(s) on the G2 Site, provided Client provide a backlink to the applicable profile page on G2.com and attribute the Star Rating to G2 as follows: “Source: G2.com, Inc.”
  • Reports: Client may not republish, alter, abridge, or otherwise modify any of G2 Reports without a license. This includes any Grid® Reports, Compare Reports, and/or Index Reports. If Client has licensed a G2 Report, Client must attribute the report and any underlying data to G2.  In Client’s attribution, Client must include the season, Category, and report type. For example, if Client has licensed a Summer 2019 Small Business Grid® Report for CRM, Client would be required to include the relevant season, company size, and Category name.

Except as expressly permitted herein, G2 grants no license or right to Client to republish, share, duplicate, abridge or otherwise modify any G2 Content.  For clarity, Client may not republish, share, duplicate, abridge or otherwise modify any G2 reports, including Grid® Reports, Compare Reports, and Index Reports. Further, Client may not republish or share, in full or any excerpt thereof, any reviews of any products or services on G2.com, even if such review was solicited by Client.

Client agrees that it will not, and will not authorize or induce any third party to: (i) generate automated, fraudulent, or otherwise invalid reviews, questions, comments, lead conversions, clicks, or other actions; (ii) use any automated means or form of scraping or extracting G2 Content or data to access, query, collect, syndicate G2 Content or other data, content, or reviews; or (iii) use any G2 trade or service marks in any manner without G2’s prior written consent. 

Client acknowledges and agrees that it is solely responsible for ensuring that its review generation efforts, including its use of its own independent incentivization campaigns, and its use of G2 Content are compliant with all applicable, then-current Federal Trade Commission regulations and guidelines and Client agrees that G2 will not be responsible for Client’s or its users’ violation thereof. Client agrees that it will not (i) segment its outreach to gather reviews via NPS score, or other similar metric, regardless of whether the outreach is incentivized; (ii) only solicit reviews from reviewers who are expected to leave a positive review; (iii) discourage negative reviews; (iv) condition incentives upon the positivity, negativity, or substance of the review; (v) fail to disclose to G2 any incentive offered to a reviewer, regardless of whether that offer was made independent of G2; (vi) republish G2 reviews in a deceptive manner; or (viii) take any other action or inaction that would violate then-current Federal Trade Commission regulations or guidelines, or that could reasonably influence the authenticity or credibility of Client’s reviews or aggregate star rating.

Client is not required to provide to G2 suggestions, questions, requests or corrections (“Feedback”) related to G2’s Services; however, if Client provides any Feedback to G2, Client grants G2 a non-exclusive, perpetual, worldwide, royalty-free, transferable, and irrevocable license to use and incorporate such Feedback into G2’s Services. G2 or third parties may make available third-party products or services for use, combination, or integration with the Services. G2 makes no representations or warranties relating to third-party products or services, whether or not they are designated by G2 as “certified” or otherwise. G2 is not responsible for any disclosure, modification or deletion of Client Content resulting from access by such third-party products or services. G2 cannot guarantee the continued availability of such third-party products or services and may cease providing them without notice. G2 is not responsible for any disclosure, modification or deletion of Client’s data resulting from access by such third-party application. Client grants G2 and its applicable contractors a worldwide, limited-term license to host, copy, use, transmit, and display any third-party applications and program code created by or for Client using a Service or for use by Client with the Services as necessary to provide the Services. Client grants G2 permission to allow the third-party application and its provider to access Client’s Content and information about Client’s usage of a third-party application as appropriate for the interoperation of third-party applications with the Services. Client grants G2 and its applicable contractors a non-exclusive, royalty-free  license to host, copy, distribute, display, and otherwise make use of Client Content to provide the Services. Notwithstanding the foregoing, Client agrees that G2 will have the right to: (a) access and use Client’s Content, including (i) to provide, maintain, and update the Services; and (ii) for the purpose of providing statistical insights and analysis to Client and Client’s users use of the Services; and (b) anonymize and aggregate Client’s Content (such anonymized and aggregated data, “Aggregate Data”) to prepare reports, studies, analyses, and other work product resulting from such Aggregate Data. G2 may syndicate matched Reviews, Discussions, and Client Content including screenshots to select third-party marketplaces at its sole discretion. G2 may periodically update the names and deliverables for each Service provided that such updates will not have a materially adverse impact on Client’s use of or access to the Services. 

G2 trademarks and copyrighted works include G2’s names, logos, G2 Content, and other matter protected under trademark or copyright law. Client may refer to G2’s trademarks in word form only. Client may only use G2’s logo under license or other express written permission.

 

1 “Company Profile,” as used here, is sometimes referred to as a  “Seller Profile” in publicly-available G2 documentation and the terms are intended to be used synonymously.

2 Hyperlinks and URLs contained herein, but not otherwise referenced by or incorporated into the Master Service Agreement or applicable Service Order(s), are provided informationally.

For Buyers
  • Software Reviews
  • Products
  • Best Software Companies
  • Write a Review
For Sellers
  • Market Profiles
  • Review Generation
  • Buyer Intent Data
  • Content Creation
  • Competitive Insights
  • Add Your Product/Service
Company
  • About
  • Leadership
  • Careers
  • Gives
  • News
  • Brand Resources
  • Contact
Resources
  • Sell
  • Learn
  • Research
  • Partner
  • Documentation
  • Legal

  • Community Guidelines
  • G2 Scoring Methodologies
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
  • Cookie Preferences
  • Copyright Complaint Policy
  • Content Usage Guidelines
  • Your Privacy Choices
100 S. Wacker Dr.
Ste. 600
Chicago, IL 60606

© 2025, G2.com, Inc. All Rights Reserved.