Discovery is easier. Buying got harder.

Explore the report
Explore the report
Copy SVG logo Download assets View brand guidelines Made with ❤️ by G2 Brand.
G2 Logo
  • G2 for You
  • Marketing Solutions
  • Resources
  • Company
  • Pricing
Login
Get a demo
Login
Get a demo
BY ROLE
CMO
CMO (Marketing Leader)
Boost your brand discoverability and maximize every marketing dollar.
Revenue-Leader
CRO (Revenue Leader)
Trade gut feel for signal-driven sales.
Filter
Demand Generation
Turn peer trust into high-performing pipeline.
Messages
Customer Marketing
Make customer voice your strongest revenue driver.
squire-icon
Product Marketing
Build market authority with real customer proof.
settings-icon
Revenue/Marketing Operations
Power revenue growth with real-time buyer insights.
BY USE CASE
gps_fixed
G2 for Marketing
local_offer
G2 for Sales
G2-Emerging-Brands
G2 for Emerging Brands
domain
G2 for Enterprise
dynamic_feed
G2 for Services
How G2 and Verified on LinkedIn Deliver Five-Star Trust in an AI Era
Case Study
How G2 and Verified on LinkedIn Deliver Five-Star Trust in an AI Era
The most important audience for B2B reviews may no longer be human.
Products
contact_page
AI Custom Research
Get deep, qualitative buyer insights in days with AI-powered interviews.
G2 MCP
G2 MCP
The buyer signals you need. Now directly in your AI workflows.
Flag
Profiles
Claim your page, share your story, and connect with buyers.
Star-icon
Reviews
Build your reputation with verified customer voice.
Service
Buyer Intent
Find and win the buyers who are active on G2 right now.
builds
Market Intelligence
Make data-driven decisions with insider intel.
trible-line
Content
Turn your customers’ voices into your best marketing assets.
send
G2 Ads
Put your brand in front of buyers on G2 category and competitor pages.
Lines-frame
Data Solutions
Cut through the noise with profile traffic, comparisons, and customer satisfaction scores.
SERVICES
emoji_emotions
Professional Services
Unlock more value from your G2 investment.
mediation
Technical Consulting
Bring G2 data into your daily workflows for greater business impact.
volunteer_activism
G2 Review Managed Services
Get a steady stream of fresh reviews without the lift.
G2 Implementation
G2 Implementation
Launch fast. See value faster.
Build Your Brand for the LLM Era
eBook
Build Your Brand for the LLM Era
Winning in SaaS isn’t only about building great products—you’ve got to make sure you’re ...
learn
Blog
Blog
Explore industry thought leadership.
Subtract (6)
Research
Dig into leading insights & analytics.
Arrow-down
G2 University
Level up your expertise & results.
G2-Resource-Hub
Resource Hub
Go deep with tailored tips & tools.
Frame 48
Quick Start Guides
Hit the ground running must-haves.
Likes
Customer Stories
Get inspired by other G2 wins.
partner
Contacts
Become a Partner
Grow with the G2 marketplace.
Infrastructure
Integrations
See where G2 fits into your stack.
Code
Developer Portal
Plug into the powerful G2 database.
get SUPPORT
Free-Marketing-Tools
Free Tools & Resources
Go further, faster with these tools.
FAQ
FAQs
Find answers to top questions.
Document
Documentation
Deep dive into features & use cases.
Question
Contact Support
Get fast, personalized assistance.
G2 Data Solutions’ Market Movers in SEO Tools Software
Data Solutions
G2 Data Solutions’ Market Movers in SEO Tools Software
Another month, another Market Movers blog! This month, we are revealing which products are
NEWSROOM
Service-2
About G2
Get to know what sets us apart.
Celebration
Leadership Team
Meet our visionary leaders.
Web
News & Insights
Explore the latest press & reports.
JOIN THE TEAM
Dots
Careers
Climb your next career peak with us.
Task-done
Our Culture
Leading with shared PEAK values.
Person
Our Commitments
Fostering true DEI in the workplace.
Heart
G2 Gives
Turn reviews into real world impact.
CONNECT WITH US
Request-contact
Create a Profile
Put yourself in front of millions.
Idea
Troubleshoot Your Profile
Get unblocked & on your way fast.
Question
Contact Sales
Speak with a rep to see how
G2 fits your needs
What It Takes To Climb to the PEAK: Insights from G2’s PEAK Professionals of the Year
Culture
What It Takes To Climb to the PEAK: Insights from G2’s PEAK Professionals of the Year
Back in February, we gathered as a global team at our Chicago headquarters for our annual ...

Pay-Per-Click (G2 Free Profile Add-On)

SERVICE DESCRIPTION

as referenced in the Master Service Agreement


Pay-Per-Click is an add-on available only to G2 Free Profiles that grants Client additional features, listed below, to its free G2 Profile.

 

What You Get

  • A GoTo Website Call-To-Action button on Client's G2 product profile page and any other relevant pages made available in myG2. 
  • Ability to deactivate Call-To-Actions at any time.



  • Reporting - Data showing Client the number of clicks on each of the active Call-To-Actions.
  • Ability to set a maximum monthly budget for this Service
  • Ability to select the Category and Region from which Client receives clicks. 

How You Can Use It 

A call-to-action (CTA) button may be enabled on Client’s G2 Profile and any other relevant pages made available in myG2. CTA buttons enable Client to send users directly to the Client webpage without submitting a G2 lead form. The CTA button must be linked to Client’s primary website. G2 will report any clicks that G2 directs to Client's website as a result of this Pay Per Click service.  Client is solely responsible for adding content that is appropriate and accurately linked.

Client is not required to provide to G2 suggestions, questions, requests or corrections (“Feedback”) related to G2’s Services; however, if Client provides any Feedback to G2, Client grants G2 a non-exclusive, perpetual, worldwide, royalty-free, transferable, and irrevocable license to use and incorporate such Feedback into G2’s Services. G2 or third parties may make available third-party products or services for use, combination, or integration with the Services. G2 makes no representations or warranties relating to third-party products or services, whether or not they are designated by G2 as “certified” or otherwise. G2 is not responsible for any disclosure, modification or deletion of Client Content resulting from access by such third-party products or services. G2 cannot guarantee the continued availability of such third-party products or services and may cease providing them without notice. G2 is not responsible for any disclosure, modification or deletion of Client’s data resulting from access by such third-party application. Client grants G2 and its applicable contractors a worldwide, limited-term license to host, copy, use, transmit, and display any third-party applications and program code created by or for Client using a Service or for use by Client with the Services as necessary to provide the Services. Client grants G2 permission to allow the third-party application and its provider to access Client’s Content and information about Client’s usage of a third-party application as appropriate for the interoperation of third-party applications with the Services. Client grants G2 and its applicable contractors a non-exclusive, royalty-free  license to host, copy, distribute, display, and otherwise make use of Client Content to provide the Services. Notwithstanding the foregoing, Client agrees that G2 will have the right to: (a) access and use Client’s Content, including (i) to provide, maintain, and update the Services; and (ii) for the purpose of providing statistical insights and analysis to Client and Client’s users use of the Services; and (b) anonymize and aggregate Client’s Content (such anonymized and aggregated data, “Aggregate Data”) to prepare reports, studies, analyses, and other work product resulting from such Aggregate Data. G2 may syndicate matched Reviews, Discussions, and Client Content including screenshots to select third-party marketplaces at its sole discretion. G2 may periodically update the names and deliverables for each Service provided that such updates will not have a materially adverse impact on Client’s use of or access to the Services.

Client agrees that it will not, and will not authorize or induce any third party to: (i) sell, resell, license, sublicense, distribute, make available, rent or lease any G2 Content to any third party.

G2 trademarks and copyrighted works include G2’s names, logos, G2 Content, and other matters protected under trademark or copyright law. Client may refer to G2’s trademarks in word form only. Client may only use G2’s logo under license or other express written permission.

Payment Terms and Fees

Client will pay all fees incurred in connection with this Service, using a valid credit card that is entered prior to activating the service.  If a credit card is invalid at time of billing, website Call-to-Actions will not be enabled. If the credit card used on file becomes invalid then any and all Call-to-Actions will be removed and Client will owe all fees incurred.  Late payments bear interest at the rate of 1.5% per month (or the highest rate permitted by law, if less). Fees are exclusive of taxes and applicable regulatory operating or jurisdiction-specific fees or costs, as determined by G2, and Client will pay all such taxes, fees or costs. Client will also pay all reasonable expenses and legal fees G2 incurs in collecting late payments that are not disputed in good faith. Fees are based on the number of clicks on any CTA  and the prices indicated for the click in myG2. Client will be billed at the end of every month for the number of clicks it received in that month. 

Either Client or G2 may cancel this Service at any time, but Client will remain responsible for any and all fees incurred in connection with this Service. Upon cancellation by either party, G2 may remove any and all additional features associated with this Service and downgrade Client to G2’s standard Free Profile. 

In the event any dispute arises out of or in connection with the number of clicks Client received, G2 and Client will make good faith efforts to resolve the dispute within 60 days of written notice from the other party. Client will send its written notice to G2 via myG2. If the parties are unable or unwilling to resolve a dispute in that time, the dispute will be finally determined per the terms of Section 13.4 of the Agreement.





 

g2-logo
G2 FOR YOU
CMO (Marketing Leader)
CRO (Revenue Leader)
Demand Generation
Customer Marketing
Product Marketing
Revenue/Marketing Operations
G2 for Marketing
G2 for Sales
G2 for Enterprise
G2 for Services
G2 for Emerging Brands
MARKETING SOLUTIONS
AI Custom Research
Profiles
G2 MCP
Reviews
Buyer Intent
Market Intelligence
Content Marketing Subscription
G2 Ads
Data Solutions
Resources
Blog
G2 University
Customer Stories
Documentation
Legal
Trust and Safety
Partner with g2
Become a partner
Integrations
Company
About G2
Leadership
News & Insights
Careers
GET IN TOUCH
Contact Sales
Contact Support
Add your product/service
Write a review
Community Guidelines
G2 Scoring Methodologies
Terms of Use
Privacy Policy
Cookie Policy
Cookie Preferences
Copyright Complaint Policy
Content Usage Guidelines
Your Privacy Choices Yes-or-no

100 S. Wacker Drive, Suite 600, Chicago, IL 60606

© 2026, G2.com, Inc. All Rights Reserved.