G2 Clicks and Clicks Plus

Governing Agreement

This Service Description forms part of the Master Service Agreement governing the relationship between G2 and Customer (the “Agreement”) and applies to the Services purchased under the applicable Service Order, including an Online Order accepted through G2’s authorized online purchasing process. Capitalized terms used but not defined in this Service Description have the meanings given in the Agreement or the applicable Service Order.

Overview

G2 Clicks allows Customer to create advertising campaigns (each a “Campaign”) to direct prospective buyers of business software or services from the G2, Capterra, Software Advice and GetApp marketplaces (each a “Marketplace” and collectively, the “Marketplaces”) to a webpage selected by Customer (“Landing Page”). “Profile” means Customer’s product or service listing on the applicable Marketplace. A “Click” is a visit by a prospective buyer to the Landing Page through a paid Campaign placement on a Marketplace. This Service does not guarantee any particular number of Clicks, leads, conversions or sales.

Unless otherwise specified in the applicable Service Order, new Campaigns run across all four Marketplaces under one shared Campaign budget. Customer cannot allocate that budget by Marketplace unless expressly agreed in the applicable Service Order. Campaigns migrated from a legacy Clicks or PPC service retain their existing Marketplace coverage, targeting and budgets until changed in accordance with the applicable purchase terms.

Deliverables

• G2 Clicks entitles Customer to the following:

  • Sponsored Placements: Rotation of Customer’s advertisements on Category, Competitor, Alternatives and non-upgraded Profile pages, where offered on the applicable Marketplaces. Customer’s Profile may be displayed as a sponsored listing, with links to Customer’s Landing Page. This Service does not include Paid Promos.
  • Conversion Tracking: Optional tools to track and report whether a Click results in a lead or other supported conversion, as described below.
  • Reporting and Analytics: Access to (i) a dashboard in Customer’s account showing key Campaign data, including Clicks by topic and date, average cost per Click, and total monthly spend for Click activity (“Click Report”), (ii) billing history, with past invoices by month showing Click activity and spend by Marketplace, as applicable, and (iii) the ability to place a limit on monthly spend.
  • Targeting: Ability to select topics and supported geographic locations, including countries where available, for Campaign targeting.

  Purchase of G2 Clicks alone does not include Clicks Plus, a Buyer Intent subscription, Verified Leads or a Content subscription. Clicks Plus is available only as described below.

Clicks Plus

Clicks Plus is a spend-qualified enhancement to G2 Clicks available at no separate charge to Customers that make a qualifying minimum Clicks spend commitment through a sales-assisted Clicks or Prepaid Clicks purchase. Clicks Plus is available with any G2 Brand package, including Free, subject to eligibility for the underlying Clicks purchase. Self-serve Clicks purchases do not qualify. No separately signed Service Order is required solely to obtain Clicks Plus. Subject to the eligibility and qualifying spend requirements above, Clicks Plus applies to Campaign activity on all four Marketplaces: G2, Capterra, Software Advice and GetApp.

Clicks Plus provides access to available account-level identification and buyer signals following a Click, regardless of whether the buyer submits a form. These features supplement the Click Report. The available data relates to company accounts; this Service Description does not promise identification or contact details for an individual buyer. Purchase of Clicks Plus does not itself include a Buyer Intent subscription, Verified Leads or a Content subscription.

Customer may use Clicks Plus data for its internal sales, marketing and customer success activities, subject to the Agreement and the restrictions on G2 Content below. Access through an API, MCP or integration is limited to the data and access methods included in Customer’s applicable entitlements. The qualifying spend requirements, any prepayment or commitment period, and the period of Clicks Plus access are specified in the applicable Service Order, including an Online Order where available, or other purchase terms accepted by Customer.

Eligibility

G2 Clicks is available as a separately purchased add-on for any Profile on a Marketplace. Customers paying by credit card may activate a Campaign through their Account. For invoiced billing arrangements, Campaigns require G2’s approval before going live and may be activated either by Customer or by a G2 representative acting with Customer’s explicit authorization. These activation options do not waive the applicable qualifying spend or commitment requirements for Clicks Plus.

Access

G2 Clicks and Clicks Plus are accessed through Customer’s account (“Account”) by individuals designated by Customer (“Users”) using unique login credentials. Customer is responsible for all activity under its Account, including safeguarding credentials and managing User access. Users with administrative permissions may add, modify, or remove Users. Third-party access requires G2’s prior approval.

How You Can Use It — Landing Page

A Click may direct a user to any Landing Page selected by Customer. Customer is solely responsible for adding content that is appropriate and accurately linked.

Conversion Tracking

Customer may enroll in Conversion Tracking through its Account and install a conversion tracking snippet (“Code Snippet”) on its Landing Page. A supported Code Snippet may be used to track conversions across Campaigns on the applicable Marketplaces. Supported conversion events may include lead form completions, demo requests, free trials and signups. Conversion reporting will begin after the Code Snippet has been installed and Customer has enrolled. A “Conversion” is a conversion event tracked through the Code Snippet within 30 days after the Click. Conversions will be reported in the Click Report in Customer’s Account. Conversion reporting may be affected by system downtime or incorrect installation of the Code Snippet. Customer is solely responsible for proper installation of the Code Snippet. G2 is not responsible for Customer’s website, Landing Page, or any issues caused by incorrect installation or website changes. To stop Conversion Tracking, Customer must remove the Code Snippet from its website.

Fees and Payment Terms

Customer will pay all fees incurred in connection with this Service. Fees are based on the number of Clicks and the applicable pricing and Campaign budget displayed in the Account or specified in the Service Order. Unless otherwise agreed in the applicable Service Order or other purchase terms accepted by Customer, for Campaigns billed in arrears, Customer will be billed at the end of each month for the Clicks received during that month. Budget decreases and Campaign pauses take effect at the start of the following month. Until then, the existing Campaign budget and status remain in effect, and Customer remains responsible for Clicks received. Budget increases and resumptions of paused Campaigns take effect immediately.

Any prepayment, minimum spend commitment, commitment period, or period of Clicks Plus access must be set out in the applicable Service Order or other purchase terms accepted by Customer. An agreed Clicks Plus commitment is not reduced or waived by the monthly billing, budget modification or Campaign pause provisions above.

Prepaid Clicks. Prepaid Clicks requires a Professional or Enterprise Brand package and is paid in full in advance. Charges for Clicks covered by the prepaid purchase are applied against the applicable prepaid balance. Prepaid amounts may be applied only to the Profiles covered by the prepaid purchase, and each Campaign using prepaid amounts is limited to one Profile.

Expiration of Prepaid Amounts. Prepaid amounts or credits purchased for G2 Clicks must be used within 12 months after the applicable purchase date. Any unused balance remaining at the end of that period will automatically expire and be forfeited without refund, replacement credit, or rollover. Each purchase has its own expiration date, and a subsequent purchase does not extend the expiration date of any previously purchased balance.

If a credit card is provided but invalid at the time of activation, the Campaign will not be enabled. If the credit card on file becomes invalid or an invoice becomes past due, G2 may suspend the affected Campaign in accordance with the Agreement, and Customer will remain responsible for all fees incurred. Late payments bear interest at the rate of 1.5% per month (or the highest rate permitted by law, if less). Fees are exclusive of taxes and applicable regulatory operating or jurisdiction-specific fees or costs, as determined by G2, and Customer will pay all such taxes, fees, or costs. Customer will also pay all reasonable expenses and legal fees G2 incurs in collecting late payments that are not disputed in good faith.

Cancellation

Customer may request cancellation of a Campaign or this Service through a G2 representative, who will process the cancellation on Customer’s behalf. Cancellation takes effect when processed by G2. G2 may cancel this Service at any time, subject to the Agreement. Customer will remain responsible for all fees incurred in connection with this Service. Any fixed-term or spend commitment, Clicks Plus access period, and the consequences of cancellation for that commitment or access are governed by the applicable Service Order or other purchase terms accepted by Customer. Cancellation of a Campaign does not itself release Customer from an agreed Clicks Plus commitment. Upon cancellation, G2 may disable the Campaigns and remove features provided solely through this Service. Cancellation of this Service does not itself cancel or downgrade any separately purchased Brand package or other Service, which remains governed by its applicable terms.

Budget modifications, Campaign pauses and resumptions are governed by the Fees and Payment Terms above. A Campaign that remains paused for 90 days is automatically canceled. Cancellation of an individual Campaign does not itself cancel this Service or any other Campaign.

Dispute Resolution

In the event any dispute arises out of or in connection with the number of Clicks Customer received, G2 and Customer will make good faith efforts to resolve the dispute within 60 days after written notice from the other party. Customer may send its written notice to G2 through its Account or to its account manager. If the parties do not resolve the dispute in that time, the dispute will be determined in accordance with the dispute resolution provisions of the Agreement.

Feedback Content and Intellectual Property

• Feedback: Customer is not required to provide feedback related to the Services (“Feedback”); if provided, Customer grants G2 a non-exclusive, perpetual, worldwide, royalty-free, transferable, and irrevocable license to use and incorporate such Feedback into G2’s Services.
• Third-party integrations: G2 or third parties may make available third-party products or services for use, combination, or integration with the Services; G2 makes no representations or warranties regarding them and is not responsible for any resulting disclosure, modification, or deletion of Customer Content.
• Customer authorizes G2 to use Customer’s name, logo, advertising content and Landing Page links provided by Customer as Customer Content to display and operate Campaigns on the Marketplaces in accordance with the Agreement.
• Trademark / resale restriction: Customer may refer to G2's trademarks in word form only and may use G2's logo only under license or express written permission; Customer will not sell, resell, license, sublicense, distribute, make available, rent, or lease any G2 Content to a third party.
  

Refunds and Credits

Customer may request a credit for alleged invalid Clicks by sending written notice through its Account or to its account manager, identifying the Click activity and relevant dates and providing supporting data from its logs. G2 will review credit requests on a case-by-case basis. Unresolved claims remain subject to the Dispute Resolution section above.

Service Updates

G2 may periodically update the names and deliverables for this Service, provided that such updates will not have a materially adverse impact on Customer’s use of or access to the Service. Any modification of contractual terms is governed by the Agreement.